Ruby Labs is a leading tech company that operates subscription-based consumer products in the self-help and wellness market.

Our common vision is to create a tech company that builds a world-class self-help and wellness platform, to empower people to make self-care a way of life. A platform that is easily accessible for everyone and enjoyed for years. Since our launch, we've brought two successful products to the global market: Able and Hint, and are on track to launch a third in 2022.

The Product

Able is your digital platform to access the best weight care, health, and wellness experts across the globe. Able offers one-on-one health, nutrition, and wellness support at your fingertips. Get matched with your online coach to set a personalized action plan, build healthy habits, and stay motivated to achieve your health and weight goals.

The opportunity

We’re seeking a creative and results-oriented Video Ad Writer and Producer to own development and creation of video advertisements for our app. This person will take our demand generation efforts to the next level by writing and producing video ads that drive measurable revenue impact. Combining a portfolio of short-form video ads with effective communication and creativity, this person will lead all copy and creative elements from ideation and scripting to editing and optimization across English-speaking markets (US, CA, AU, UK, etc.).

What you’ll do

• Leverage messaging frameworks aligned to three of our prospects’ main pain points to create three sets of ad video scripts
• Create alternate lengths and formats of video ad scripts for each advertising platform
• Generate slides or wireframes of the animations or video to accompany the video ad scripts
• Research and contract agencies and contractors to complete animations and videography for the scripts developed
• Partner with the Creative Team and external agencies to oversee production of the video ads
• Work with the User Acquisition Team–particularly our Paid Media and SEM leads–to deploy video ads in the AB testing framework aligned to customer pain points and the corresponding app value propositions
• Edit scripts and oversee production edits to video ads that require adjustments to meet platform requirements or that are performing well in order to maximize ROAS
• Return to the drawing board to develop and produce ads to replace those that don’t perform well and to combat ad fatigue on a regular basis
• Partner with broader Marketing Team to incorporate ad videos where appropriate into the app’s onboarding journey and webpages
• Partner with the Project Manager to ensure execution of landing pages for ad videos as needed
• Proactively recommend new ad videos according to learnings from recent video performance.
• Use a mindset of experimentation to quickly test and advance from one new ad messaging framework set to another to serve our unique business needs

About you

• 2+ years of ad video writing and production experience at a start-up or a tech company offering apps to consumers
• 1+ years experience managing a creative contractor or working within a creative agency
• Portfolio of written and video material in the D2C space
• Native English fluency
• Deep knowledge of ad types and short-form videos found on various ad platforms
• Proven track record of establishing and scaling a video ad program that directly drives high volume of product conversions
• You are a great storyteller and communicator who can build relationships with a diverse set of internal/external stakeholders
• You possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset

How you’ll grow

• Your work will directly contribute to Ruby Lab’s mission and bottom-line goals
• You will have the opportunity to grow with the Marketing function at Able and take on new projects as the organization grows
• You will build deepen relationships across the organization
• You will be asked to brainstorm and share insights
• You will get to interact with interesting and influential digital wellness content creators

You’ll love working here if

• You care about digital wellness and access to it
• You work best in a highly collaborative environment
• You’re metrics-driven in your decision-making
• You strive to improve existing processes
• You want to work with teammates who excel at their jobs and embrace experimentation
• You are committed to challenging the status quo and making sure our culture at Able is among the most diverse and inclusive places to work

The Team

You will be joining a strong team of >100 people passionate about building the best-in-class product. RL has incredible team members, users, and ambitions... which is where you come in.

We are a remote-first company, and our team is distributed across the UK and Europe. This was a deliberate choice to prioritise work-life balance and ensure we can accommodate the best people whilst fostering diversity.

Our Values

Ruby Labs is founded on values we all share and are ready to stand for. They bring us together well beyond our current products and technologies.

#Driven by data

We believe in knowledge and continuously champion learning and experimentation. As we are relentlessly driven by data, we place value on rationality and real insights, not unproven beliefs.

#Innovation

We praise smart innovation. We’re inquisitive, exact and always challenge our beliefs. Like a researcher, we take established knowledge and add something new. We create something better than the original, not just different.

#Dream big

In an industry where only the best products succeed, prioritizing our work is a must. We don’t waste time on low-key projects. We only go after the most disruptive, effective and exceptional ideas.

#Transparency

To get the best results, you need to see the full picture. That’s why our team has access to all information and is involved in key decisions. We also give each other honest feedback, so we can learn and improve.

#Excellence

Self-help & wellness is a competitive industry with demanding users. Excellence is a necessity. At Ruby Labs, this means solving problems by breaking the rules, learning quickly and delivering superior execution.

#Open-mindedness

We’re open to experiments and ready to take measured risks to get great results. We also value diversity and know the power of collective intelligence. If you have a better solution, we want to hear it.

Employment

Regular employment in UK or Malta or Contractor agreement for the team members distributed across Europe (non-UK/Malta).